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Today’s Blog Post
George Eastman – Cecil Rhodes – Joe Saunders – Frank McNamara – Thomas Cook – Clarence Birdseye
What did George Eastman, Cecil Rhodes, Joe Saunders, Frank McNamara, Thomas Cook and Clarence Birdseye have in common?
George Eastman had something to do with film and cameras didn’t he?
Cecil John Rhodes has his name on many things – including the Rhodes Scholarships, Rhodesia and De Beer’s Diamonds.
Joe Saunders bought an early Model T Ford. In 1916 he advertised that he would rent it for 10 Cents a mile out to any one who needed a car. It was the start of National Car Rental.
Frank McNamara took two friends out for lunch. He was embarrassed when it came to pay for the meal. He had forgotten his wallet. Terribly embarrassed he called his wife to bring him some money. As a result of that experience it would be the start of the Dinner’s Club Credit card.
Thomas Cook was a cabinet maker who was a devote Baptist. He had a strong aversion to alcohol and belonged to the temperance movement. In his involvement in the temperance movement he thought that perhaps travel could deter people from the demons of alcohol. For three years he developed tours for temperance people and Sunday School children. Eventually he would have pioneered the first Travel Agency and the first Traveler’s Cheques.
Clarence Birdseye was a college graduate that travelled to Labrador to work. Wikipedia post state… quote… “In 1910 and 1911, he captured several hundred small mammals and isolated several thousand ticks for research into the cause of Rocky Mountain spotted fever. His next field assignment, off and on from 1912 to 1915, was in Labrador, Canada, where he became further interested in food preservation by freezing, especially fast freezing. He was taught by the Inuit how to ice fish under very thick ice. In -40°C weather, he discovered that the fish he caught froze almost instantly, and when thawed, tasted fresh. He recognized immediately that the frozen seafood sold in New York was of lower quality than the frozen fish of Labrador, and saw that applying this knowledge would be lucrative.” End quote.
From all of that Clarence Birdseye would develop an entirely new faster frozen food industry, one of them being Birds Eye Seafoods.
So what do they have in common?
They were great people with unusual and new ideas, that with words and advertising campaigns of one sort or another convinced all of us to buy what they sold.
Just reading the list of names that I have in the title of this post gave your mind the hints you needed to answer most of the question I asked originally.
You need to listen to this program.
All of these men influenced my life over these years of life. Amazing.
You need a break, sit back and listened to a wonderful series of programs. They are as good a Great Book!
Happy Saturday.
~ Murray Lincoln ~
http://www.murraylincoln.com/
Resource
The Age of Persuasion
http://podcast.cbc.ca/mp3/aop_20110105_44474.mp3
http://www.cbc.ca/podcasting/includes/aop.xml
George Eastman and Kodak
http://www.kodak.com/global/en/corp/historyOfKodak/historyIntro.jhtml
Cecil Rhodes and De Beer’s Diamonds
http://en.wikipedia.org/wiki/Cecil_Rhodes
http://en.wikipedia.org/wiki/De_Beers
Joe Saunders
http://www.buzzle.com/articles/brief-history-of-car-rental.html
Frank McNamara
http://en.wikipedia.org/wiki/Diners_Club_International
Thomas Cook
http://en.wikipedia.org/wiki/Thomas_Cook_Group
Clarence Birdseye
http://en.wikipedia.org/wiki/Clarence_Birdseye
http://en.wikipedia.org/wiki/Birds_Eye
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